Teaching

asMy social media teaching experience is intertwined with McMaster University. That’s where I first developed and taught a social media course in the school’s PR Certificate program.

Following that, I created a three-course Certificate in Digital Strategy and Communications Management at the University of Toronto School of Continuing Studies and taught there for 10 years. 

Being back in a classroom reignited my love of learning and in 2016, I went back to school myself and enrolled in the McMaster-Syracuse Master of Communications Management (MCM)—by far one of the best professional decisions of my career.

I’m currently an adjunct professor at the Schulich School of Business and associate director of the Future of Marketing Institute.

I also teach digital communications strategy at McMaster University MCM. 

I frequently guest lecture at educational institutions across North America including the Syracuse University Newhouse School of Communications, NYU, University of Oregon and McGill University School of Continuing Studies.