Social network rush hour

Apr 6, 2012

For me, it happens everytime I tune in and it reminds me of stop and go driving.

I start by watching the stream fly by and then all of a sudden brake fast to find I'm at a standstill (and not just because I've moved onto another task).

Let me explain.

One moment, I'm zipping along; scanning photos, reading and responding to tweets.  And then all of a sudden I come across a link that catches my eye, click on it, and the flow stops as I start reading/watching and decide if I'm going to share, bookmark or just move on.

Then when I head back, traffic is moving quickly again, but I know I can't slip into cruise control because a brake-inducing link could happen at any time.

I guess I just have to accept the social media pace is hurry up to slow down.  How would you describe it?

About Martin Waxman


Martin Waxman, MCM, is a digital communications strategist. He conducts AI research, leads Generative AI and digital and social media training workshops and speaks at events across North America. He's co-founder of two PR agencies, president of a consultancy and has worked in the industry for nearly 30 years. Martin is a LinkedIn Learning instructor, adjunct professor at the Schulich School of Business and associate director of the Future of Marketing Institute. He also teaches digital marketing strategy at McMaster University. He's a member of the Institute for Public Relations Digital Media Research Center and a past-chair of PRSA Counselors Academy. He has a Master of Communications Management (MCM) from McMaster-Syracuse Universities.

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