Earlier in the month, I wrote about a job seeker who sent me a snail mail resume and cover letter addressed: ‘Dear Sir/Madam’. Thanks again for all your thoughts.
Today, we received another note I wanted to flag (again for the wrong reasons).
It was addressed to the principals of three separate agencies, but all were listed in the ‘To’ line of one email.
Now, I’m sure a ‘multiple submission’ wasn’t her intention, but it reminded me of the Hollywood agent’s trick to spur a bidding war.
My business partner, Louise, sent her a polite and pleasant note thanking her for her interest and suggesting that, in future, she may want to reconsider the group application approach.
About Martin Waxman
Martin Waxman, MCM, is a digital communications strategist. He conducts AI research, leads Generative AI and digital and social media training workshops and speaks at events across North America. He's co-founder of two PR agencies, president of a consultancy and has worked in the industry for nearly 30 years. Martin is a LinkedIn Learning instructor, adjunct professor at the Schulich School of Business and associate director of the Future of Marketing Institute. He also teaches digital marketing strategy at McMaster University. He's a member of the Institute for Public Relations Digital Media Research Center and a past-chair of PRSA Counselors Academy. He has a Master of Communications Management (MCM) from McMaster-Syracuse Universities.
Oh no! Let’s hope she meant to put the names in the BCC field instead, but even then that is stretching it. I can picture a curse word slipping from her lips just as she clicked the send button. I can’t say that I haven’t made a similar mistake. I once sent a request for an information interview to the PR agency my current company was using. I realized what I had done just after I sent it. Lesson learned!At the very least she received some good advice.