As you can see, I’m writing in code. And it’s not to denote an expletive.

In this case, I’m using Emoticonese, the alphabet of punctuation 2.0.

My headline can be roughly translated as: ‘Mixed feelings for exclamation points’.

I started thinking about punctuation after reading a NY Times article on the use and overuse of exclamation points – or screamers – in emails.

I have to admit that for a long time I snubbed them too. I felt a screamer conveyed far too much emotion for business correspondence and maybe showed a bit too much of the real me???  I opted instead for the safe, steady and always reliable – period. (How very Canadian of me.)

It was the same with emoticons. I just wasn’t comfortable with their undulating playfulness … their winking joie de vivre.

You see, I was (and am) a big proponent of CP Style and proper grammar and usage.

But I also love innovation and change! I think it’s high time we repunctuated our language.

So how do we do that and add personality and flare to our writing?

Here are my suggestions:

  1. Don’t turn your back on the traditional; comma, period, semi- and colon all have their place.
  2. Savor screamers!!!! Or the screamer/question mark combo ??!!
  3. Embrace the emoticon – you’ll never know what kind of embrace you’ll get in return ;).
  4. Keep your caps for baseball games (unless that’s part of your personality THEN GO WITH IT)!
  5. Use italics for emphasis.
  6. Don’t forget the elipsis… ahh yes, the passing of time…

Like pretty much every form of communication, language is evolving and we need to make sure it’s crisp, clear, stylish and understandable. And that our real selves shine through.

So welcome punctuation 2.0, where you can explain, exclaim and proclaim to your heart’s content!!! ;).  (OK, maybe a bit over the top, but you see where I’m going…)

Are you pro or against?? Let me know. I’m very interested to hear!!!

About Martin Waxman


Martin Waxman, MCM, is a digital communications strategist. He conducts AI research, leads Generative AI and digital and social media training workshops and speaks at events across North America. He's co-founder of two PR agencies, president of a consultancy and has worked in the industry for nearly 30 years. Martin is a LinkedIn Learning instructor, adjunct professor at the Schulich School of Business and associate director of the Future of Marketing Institute. He also teaches digital marketing strategy at McMaster University. He's a member of the Institute for Public Relations Digital Media Research Center and a past-chair of PRSA Counselors Academy. He has a Master of Communications Management (MCM) from McMaster-Syracuse Universities.