I first learned about Sharypic at the PRSA Digital Impact Conference, when Matthias Lufkens mentioned he used it a photo sharing platform at the World Economic Forum in Davos.

It's a new site and few people in the room had tried it. Joe Thornley set up a DI stream and we saw how well it aggregated Twitter and Instagram photos.

Now it's a month later and I'm in New Orleans for the start of Counselors Academy, the annual conference for PR agency owners/leaders. And we're testing Sharypic to visually capture our event with a live photo wall at the main sessions. 

According to Francois-Joseph Grimault, the site's creator, Sharypic gathers and displays photos in real time enabling participants to share their experiences and providing a visual archive. You can upload via the iPhone app, from Twitter using a pre-set hashtag or from the dedicated email address you get when you set up an event.

It's designed for public gatherings like conferences, trade shows and music concerts or private events like weddings or other celebrations; anywhere you have a group of people taking pictures. Sharypic is a virtual photo album with good potential for marketing initiatives like engaging brand ambassadors and awareness building.

Right now Sharypic is still in beta. The company recently added the ability to customize your profile and new features are coming online every few weeks. In the future you can expect to have the ability to share links from Facebook and social sites. There will also be a premium version.

If you want to preview how we're using it at Counselors, check out the #CAPRSA stream.

What do you think of Sharypic's concept? What marketing potential do you see? Do you have any suggestions for additional features on the site?

About Martin Waxman

Martin Waxman, MCM, is a digital communications strategist. He conducts AI research, leads Generative AI and digital and social media training workshops and speaks at events across North America. He's co-founder of two PR agencies, president of a consultancy and has worked in the industry for nearly 30 years. Martin is a LinkedIn Learning instructor, adjunct professor at the Schulich School of Business and associate director of the Future of Marketing Institute. He also teaches digital marketing strategy at McMaster University. He's a member of the Institute for Public Relations Digital Media Research Center and a past-chair of PRSA Counselors Academy. He has a Master of Communications Management (MCM) from McMaster-Syracuse Universities.

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