Social Media Barometer at Waterloo Region Social Media Breakfast

On Thursday, September 20, I’ll be in Canada’s tech industry heartland to kick off the fall edition of the Waterloo Region Social Media Breakfast series.

My talk is called Social Media Barometer.  And I’ll be looking at some of the social business opportunities, pressure points and trends and offer a forecast to put things in context for marketers and communicators. 

Here are some of the questions I’ll be addressing:

• Is search – still the number one thing we do online – only giving us the results we want to see?
• Is there a new workplace generation gap, and if so, what can we do to bridge it?
• Who are the new media programmers and how do they affect the content we see?
• Where does mobile fit in?

I’m hoping we’ll have a lively and interactive discussion.

If you’re interested, here are the registration details.

The event hashtag is #smbWR and you can also follow the LinkedIn Group.

Hope to see you there.

About Martin Waxman

Martin Waxman, MCM, is a digital communications strategist. He conducts AI research, leads Generative AI and digital and social media training workshops and speaks at events across North America. He's co-founder of two PR agencies, president of a consultancy and has worked in the industry for nearly 30 years. Martin is a LinkedIn Learning instructor, adjunct professor at the Schulich School of Business and associate director of the Future of Marketing Institute. He also teaches digital marketing strategy at McMaster University. He's a member of the Institute for Public Relations Digital Media Research Center and a past-chair of PRSA Counselors Academy. He has a Master of Communications Management (MCM) from McMaster-Syracuse Universities.

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