Social Media Barometer meets NCPRSA

Nov 12, 2012

This year, I’ve been taking my Social Media Barometer talk on the road, sharing my perspective on some of the trends and pressure points facing PR/marketing and offering a forecast on how to put things into a context that makes sense for communicators.

Some of the changes I cover include why you see what you do when you search; the 21st century generation gap; walking around with our heads in the (internet) cloud – that is, living in a state of constant mobility; and the part we’re all playing in shaping the new media companies.

On November 15, I’ll be in Chappel Hill, NC as one of the presenters at the 2012 NCPRSA PR and Marketing Seminar.  If you’re in the area, I hope you’ll drop by.

In the meantime, here’s a quick interview I did with Dana Hughens that gives you a sample of the session:

Martin Waxman at NCPRSA PR and Marketing Seminar 2012

A preview of Martin Waxman’s Social Media Barometer talk at the 2012 NCPRSA event.

About Martin Waxman


Martin Waxman, MCM, is a digital communications strategist. He conducts AI research, leads Generative AI and digital and social media training workshops and speaks at events across North America. He's co-founder of two PR agencies, president of a consultancy and has worked in the industry for nearly 30 years. Martin is a LinkedIn Learning instructor, adjunct professor at the Schulich School of Business and associate director of the Future of Marketing Institute. He also teaches digital marketing strategy at McMaster University. He's a member of the Institute for Public Relations Digital Media Research Center and a past-chair of PRSA Counselors Academy. He has a Master of Communications Management (MCM) from McMaster-Syracuse Universities.

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