Sunrise 2

– Well. You’re back.

– Um, what?

– It’s been a while since we’ve seen you here.

– Yes. Yes, I guess it has.

– So… what have you been up to?

– What do you mean?

– I mean, where were you?

– Oh. When I wasn’t here?

– That’s right.

– I guess I was there.

– Not funny.

– There were holidays.

– That was well over a month ago.

– Is it? Why, I guess you’re right.

– You’re stalling.

– I’ve been busy.

– We’ve all been busy.

– I’ve been writing lectures, doing client work…

– Sounds like you’re making excuses.

– I don’t want to do that. I…um…haven’t been publishing.

– We noticed.

– I am coming back.

– Are you?

– Yes.

– I guess we’ll see.  And for next time.

– Next time?

– Say you’ve gone fishing or something.

– Oh. Yes, that makes a lot of sense. I’ll do that. Thank you.

– I have to go now.

– I understand. I hope you’ll drop by again.

– I guess we’ll see.

I thought I’d borrow a page from Edward Albee’s The Zoo Story to say my short vacation hiatus became more of a mini sabbatical. For those of you who are still with me – welcome back. And thanks for your patience.

Here’s to 2013.

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About Martin Waxman


Martin Waxman, MCM, is a digital communications strategist. He conducts AI research, leads Generative AI and digital and social media training workshops and speaks at events across North America. He's co-founder of two PR agencies, president of a consultancy and has worked in the industry for nearly 30 years. Martin is a LinkedIn Learning instructor, adjunct professor at the Schulich School of Business and associate director of the Future of Marketing Institute. He also teaches digital marketing strategy at McMaster University. He's a member of the Institute for Public Relations Digital Media Research Center and a past-chair of PRSA Counselors Academy. He has a Master of Communications Management (MCM) from McMaster-Syracuse Universities.