In today’s morning session at Mesh, Richard Edelman, of the eponymous agency, was intelligent, articulate and insightful.
And he offered a wonderful description of the PR practitioner’s role: advisor, conscience, connector to influencers, source of creative ideas.
By contrast, I was somewhat taken aback by Mike Arrington’s assertion yesterday (and I’m paraphrasing) that while he strives for credibility, sometimes he’ll write outrageous things to drive traffic to his site.
Sounds less like a trusted source and more like supermarket-tabloid journalism to me (with apologies to publications that make no bones about what they are).
About Martin Waxman
Martin Waxman, MCM, is a digital communications strategist. He conducts AI research, leads Generative AI and digital and social media training workshops and speaks at events across North America. He's co-founder of two PR agencies, president of a consultancy and has worked in the industry for nearly 30 years. Martin is a LinkedIn Learning instructor, adjunct professor at the Schulich School of Business and associate director of the Future of Marketing Institute. He also teaches digital marketing strategy at McMaster University. He's a member of the Institute for Public Relations Digital Media Research Center and a past-chair of PRSA Counselors Academy. He has a Master of Communications Management (MCM) from McMaster-Syracuse Universities.
