Past Speaking Appearances
2023:
Syracuse Newhouse School of Communications: Crossing the Generative AI Bridge: Four Trends Transforming Marketing and PR (guest lecture, December 18)
City of Brampton: Crossing the Generative AI Bridge: Four Trends Transforming Marketing and PR (keynote, December 12)
Mount Royal University: Crossing the Generative AI Bridge: Four Trends Transforming Marketing and PR (guest lecture, December 9)
Crowe Consulting: Crossing the Generative AI Bridge: Four Trends Transforming Marketing and PR (December 1)
Regional Municipality of York: Crossing the Generative AI Bridge: Four Trends Transforming Marketing and PR (keynote, November 29)
PR Council: Crossing the Generative AI Bridge: Four Trends Transforming Marketing and PR (presenter, September 19)
PRSA Oklahoma CIty: Crossing the Generative AI Bridge: Four Trends Transforming Marketing and PR (presenter, August 23)
Florida PR Association Conference: AI Tools and Skills: A Hands-on Workshop for PR Pros (presenter, August 8)
Florida PR Association Conference: AI, Ethics and Reputation: An Existential Challenge for PR (keynote, August 7)
Newhouse AI Summit 2023: Relational AI: How Will Generative Artificial Intelligence Reshape Communications, Stakeholder Relations, & Trust? (presenter, July 27)
CAMH Communications Team: Crossing the Generative AI Bridge: Four Trends Transforming Marketing and PR (keynote speaker, July 25)
IABC World Conference: Generative Artificial Intelligence. The Communicator's New Best Friend? (panelist, June 6)
IABC Victoria (Australia): Crossing the Generative AI Bridge: Four Trends Transforming Marketing and PR (keynote speaker, May 18)
Institute for Public Relations Bridge Conference: Generative PR: Artificial Intelligence and its Impact on Communications, Writing, and Design (panel moderator, March 22)
Emerge 2023 - Women's Professional Summit: How to Build A Standout Professional Brand (co-presenter, March 9)
McGill School of Continuing Studies: Content Marketing and Writing for Social Media (guest lecture, March 7)
DeGroote School of Business: AI Ethics and Challenges for Marketing and PR (March 7)
University of Oregon: AI Ethics and Challenges for Marketing and PR (February 22)
McMaster MCM: Did You Write This? Reflections on Generative PR (keynote speaker, February 18)
Mount Royal University: AI Ethics and Challenges for PR (January 23)
2022:
Syracuse Newhouse School of Communications (guest lecture): Crossing the AI Bridge: Four Trends Transforming PR (December 13)
University of Guelph Humber (guest lecture): Crossing the AI Bridge: Four Trends Transforming Marketing and PR (November 25)
Centennial College, BA in PR (guest lecture): Crossing the AI Bridge: Four Trends Transforming PR (November 22)
Public Relations Professionals Association of Puerto Rico: Crossing the AI Bridge: Four Trends Transforming PR (October 14)
PRSA Technology Section: AI Ethics and Challenges for PR (September 27)
Syracuse Newhouse School of Communications (guest lecture): Crossing the AI Bridge: Four Trends Transforming PR (September 13)
Agorapulse Agency Summit: Crossing the AI Bridge: Four Trends Transforming Marketing and PR (August 25)
Syracuse Newhouse School of Communications Alumni Event: Crossing the AI Bridge: Four Trends Transforming PR (June 25)
Institute for Public Relations Bridge Conference: Crossing the AI Bridge: Four Trends Transforming PR (May 12)
Mount Royal University: Crossing the AI Bridge: Four Trends Transforming PR (March 12)
McMaster DeGroote School of Business: Digital and Social Media Strategies for Managing Issues and Crises (March 1)
Seneca College Teaching and Learning Day: Crossing the AI Bridge: Four Trends Transforming Communications and Education (February 28)
IABC Toronto: Crossing the AI Bridge: Four Trends Transforming Marketing and PR (February 10)
PRSA NCC: How to Leverage AI for PR, panelist (January 20)
2021:
IABC Canada West Conference: Crossing the AI Bridge: Four Trends Transforming Marketing and Communications (October 25)
Agorapulse Agency Summit: Crossing the AI Bridge: Four Trends Transforming Marketing and PR (June 23)
University of Nebraska, Level Up Your Event Game: Dancing with the Bots - The Future of AI, PR and Events (April 1)
McGill School of Continuing Studies: Dancing with the Bots - The Future of AI, PR and Social Media (March 29)
Mount Royal University: Dancing with the Bots - The Future of AI, PR and Social Media (March 13)
PRSSA Mid-Atlantic District Conference, PRogress Through Tech: Dancing with the Bots - The Future of AI, PR and Social Media (March 13)
McMaster DeGroote School of Business: Digital and Social Media Strategies for Managing Issues and Crises (March 9)
CIPR: Global AIinPR Roundtable on AI and Trust, panelist (February 25)
CPRS Hamilton: Conversation on AI, Creativity and the Future of Communications (February 17)
Syracuse University Newhouse School of Public Communications: Dancing with the Bots - The Future of AI, PR and Social Media (February 9)
Hootsuite Learning Module: Artificial Intelligence and the Future of Social Media (February 1)
Business Wire: PR 102 - Leveling Up Your PR Game, panelist (January 28)
2020:
COPA Making Waves Conference: My Bot's Better Than Your Bot - Understanding AI and How It's Transforming Your Business (November 12)
University of Toronto School of Continuing Studies Knowledge Hub: My Bot’s Better Than Your Bot - Understanding AI (November 9)
Institute for Public Relations Bridge Conference: My BFF is a Chatbot Research Presentation (November 5)
Public Relations Society International Conference Co-presenter: Dancing with the Bots: The Future of AI, PR and Social Media (October 29)
Mount Royal University PR Certificate: Ethics, Artificial Intelligence and PR (October 24)
PRSA IPA VirtuCon Co-presenter: Dancing with the Bots: The Future of AI, PR and Social Media (October 21)
McGill School of Continuing Studies: Build Your Network on Social Media (July 18)
Humber College, BPR: Ethics, Artificial Intelligence and PR (April 3)
Niagara College/IABC Niagara: Putting the AI in PR: Public Relations and Artificial Intelligence (March 10)
Mount Royal University PR Certificate: Ethics, Artificial Intelligence and PR (March 7)
2019:
Social Media Week Toronto Co-presenter: Deepfakes, Data and Robots, Oh My: The Future of AI and Social Media (November 14)
Public Relations Society International Conference: My BFF is a Chatbot – Examining Human AI Agent Relationships (October 21)
Mississippi State University/NSPARC Data Summit Conference: Bots and Deepfakes as Influencers in the Social Media Landscape, panelist (September 12)
Florida Public Relations Association Conference: Putting the AI in PR: Public Relations and Artificial Intelligence (August 6)
PRSA Counselors Academy Conference: Putting the AI in PR: Public Relations and Artificial Intelligence (May 7)
Institute for Public Relations Bridge Conference Keynote: Putting the AI in PR: Public Relations and Artificial Intelligence (April 12)
CPRS Hamilton, #ElevatePR4 Conference Closing Keynote: Putting the AI in PR: Public Relations and Artificial Intelligence (April 4)
Communications @ Syracuse University Immersion: PR in the Micro-Moment – Strategies to Reach Mobile Audiences (March 29)
Syracuse University Communications Management/PRSA Webinar: PR in the Micro-Moment – Strategies to Reach Mobile Audiences (March 27)
Schulich Master of Marketing: Putting the AI in PR: Public Relations, Marketing, and Artificial Intelligence (March 6)
2018:
West Client Summit, New York: Putting the AI in PR: Public Relations and Artificial Intelligence (Oct 11)
TEDx Trinity Bellwoods, Toronto: A Big Jump into AI (August 7)
CPRS National Conference, Charlottetown: PR in the Micro-Moment – Strategies to Reach Mobile Audiences (May 28)
Communication Insights, Barrie: Top 5 Trends for Strategic PR in a Data-Driven World, co-presenter (May 15)
PRSA Counselors Academy, Toronto: Planning Your End Game, MC and moderator (May 6)
Soho House, Toronto ‘Like Minds’ Breakfast: Chatting About Chatbots – and All Things AI, facilitator (May 2)
Canadian Summit on Communications in Healthcare Settings, Toronto: 5 Hot Trends in Digital Technology, presenter (March 22)
2017:
Degroote Business School: Digital marketing, panellist (December 1)
CPRS Toronto:The PR entrepreneur: Best practices for independent consultants and boutique agencies, panel moderator (October 24)
Goodwill Industries International Conference, Charlotte: Crisis preparedness workshop and digital trends presentation (July 30/31)
PRSA Dallas: Real-time crisis workshop and simulation (June 16)
BEAC Conference, Toronto: Digital and Entrepreneurship Skills for the Media Professional’s Toolbox (May 24)
PRSA Counselors Academy, Seattle: How to Turn Training from a Money Pit to a Competitive Advantage (May 8)
Dx3 Toronto: The Role of Technology, Search and Social in Today’s PR Landscape (March 8)
2016:
Regional Municipality of York: Emergency Services Day, Online Crisis presentation and real-time exercise (November 18)
OCAD University: One-day crisis training workshop (September 23)
Goodwill Industries International conference: Crisis preparedness workshop and mobile trends presentation ( August 7/8)
Social Media Week Toronto: Trends and Strategies – Dispatches from the Digital Frontline (June 8)
Regional Municipality of York: One-day crisis training workshop (May 13)
Seneca School of Media: Beyond Google Maps – Navigating the Marketing and PR Road Ahead (May 6)
South by Southwest Interactive Festival: ‘Stay True to Your Craft and Online Brand’, panelist (March 13)
Rotman Commerce Women in Business Leadership Forum: panelist (February 27)
Dallas PRSA Half-day Social Media Boot Camp: One-Day Social and Digital Media Workshop leader (February 5)
Public Relations Consultants Group Conference: ‘Beyond Google Maps – Navigating the PR and Marketing Road Ahead’, morning keynote (February 4)
2015:
Region of York: Half-day Social Media Training Workshop (December 7)
Dallas PRSA Communications Summit: ‘Beyond Google Maps: Strategies to Navigate the PR Road Ahead’, featured speaker (October 23)
North Carolina PRSA PR and Marketing Seminar: ‘Beyond Google Maps: Strategies to Navigate the PR Road Ahead’, featured speaker (October 22)
CPRS Toronto: ‘Paid Media in Public Relations, Part 2’, panel moderator (September 10)
South by Southwest V2V Festival: ‘The Best City in the World’, panelist (July 22) and mentor
Red Cross Training Conference: ‘Social Media Barometer’, presenter (May 7)
PRSA Counselors Academy conference: ‘Trends, Tech and Training: What Agency Leaders Need to Know to Stay Ahead’, presenter (May 4)
J&J DigiAcademy – ‘Flying by the Seat of Your Strategy’, presenter (April 29)
CPRS Toronto: ‘Paid Media in Public Relations‘, panel moderator (April 21)
Amped conference: ‘Let’s Talk $ and Sense: Influencer Compensation and ROI’, presenter (March 4)
PodCamp Toronto: ‘digitaledu Campfire Conversation’, moderator (February 2)
2014:
Centennial College PR Talk Is Cheap conference: keynote panel moderator (November 25)
CNW The New PR mini-conference: ‘Social Media Barometer’, featured speaker (November 19)
meshmarketing: moderator/interviewer (November 6)
South by Southwest V2V Festival: ‘Supercharged Storytelling for Startups’, workshop leader (July 14)
IABC World Conference: ‘Social Media Barometer’, featured speaker (June 9)
mesh conference, panel moderator (May 27/28)
Variety Children’s Charity: ‘How to Take a Strategic Approach to Social Media’, featured speaker (April 8)
Seneca College Corporate Communications Program: ‘Social Media Barometer’, featured speaker (April 8)
Humber School of Comedy: Interactive Q&A on social media (March 17)
South by Southwest Interactive Festival: advisory board and mentor (March 9)
PodCamp Toronto: ‘Social Media Goes to University, Take 2’, panel moderator (February 22)
Scotiabank Lunch ‘n Learn: ‘Strategic Approach to Social Media’, featured speaker (February 20)
Government of Canada CCO Learning Day: ‘Social Media Barometer’, featured speaker (January 22)
2013:
Canadian Diabetes Association: ‘Social Media Barometer – Focus on Advocacy’ (November 24)
Humber Launch: ‘Top Social Media Trends for 2014’, panelist (November 19)
Blissdom Canada: ‘Top Business Flubs and Fab’, panel moderator (October 4)
Extreme Startups: ‘Supercharged Storytelling for Startups’, presenter/mentor (September 13/27)
Social Media Week TO: ‘Social Media Barometer’, keynote (September 25)
Social Media Week TO: ‘Social Media Goes To University’, panel moderator (September 25)
South by Southwest V2V 2013: Mentor (August 13)
Canadian Public Relations Society National Conference 2013: ‘Social Media Barometer’, presenter (June 11)
PRSA Counselors Academy Conference 2013: ‘We’re all in Showbiz’, presenter (June 10)
Social Capital Conference: ‘Social Media Goes To College’, panel moderator (June 1)
PRSA Western Division Conference 2013: ‘Social Media Barometer’, speaker (April)
University of Toronto School of Continuing Studies PR Program: guest lecture on social media (March 12)
PodCamp Toronto: Social Media Goes to College, panelist (February 23)
OCAD University: ‘Building Your Personal Brand’, guest lecture (January 25)
2012: