I was watching Adaptation again last night (what a film!) and wanted to know the name of an actor who played a certain role. So I went to imdb, typed in the title and found out without ever having to leave the room.

Earlier, I wanted to find the lyrics to a somewhat obscure musical by Jules Feiffer I’d seen at a university cabaret, did a quick search, and sure enough there they were.

It wasn’t so long ago that we had to rely on our memories or ‘look something up’ in a book or at the library.

Now, we have a virtual ‘mall of information’ available at our fingertips anytime we’re online. Certainly there are gaps and we still have to research, process and analyse the results. But it still amazes me that we have so much ‘all under one roof’.

About Martin Waxman


Martin Waxman, MCM, is a digital communications strategist. He conducts AI research, leads Generative AI and digital and social media training workshops and speaks at events across North America. He's co-founder of two PR agencies, president of a consultancy and has worked in the industry for nearly 30 years. Martin is a LinkedIn Learning instructor, adjunct professor at the Schulich School of Business and associate director of the Future of Marketing Institute. He also teaches digital marketing strategy at McMaster University. He's a member of the Institute for Public Relations Digital Media Research Center and a past-chair of PRSA Counselors Academy. He has a Master of Communications Management (MCM) from McMaster-Syracuse Universities.