As someone who likes words and puns (and especially puns), the Social Capital Conference is a name that resonates for me on so many levels.

But it isn’t the name that makes a conference. It’s the programming and people behind it. And what makes Social Capital unique is that it combines both traditional and unconference-style sessions in a one-day event in Ottawa on July 21. The schedule’s currently being finalized but topics will range from understanding the latest tools, personal branding, online community building and social media in the workplace.

I first heard about Social Capital from my colleague Sherrilynne Starkie and decided to submit a proposal to speak.

And a few weeks ago I got the great news that I’m the opening keynote.  My talk is called Social Media Barometer and I’ll be looking at some of the social media pressure points, identifying trends and challenges and trying to put them in a context that makes sense for communications professionals.

I’m excited to be taking part and hope you’ll consider attending (the organizers are putting together a great roster of speakers). Here’s where you go to register.

Look forward to seeing you there!

About Martin Waxman

Martin Waxman, MCM, is a digital communications strategist. He conducts AI research, leads Generative AI and digital and social media training workshops and speaks at events across North America. He's co-founder of two PR agencies, president of a consultancy and has worked in the industry for nearly 30 years. Martin is a LinkedIn Learning instructor, adjunct professor at the Schulich School of Business and associate director of the Future of Marketing Institute. He also teaches digital marketing strategy at McMaster University. He's a member of the Institute for Public Relations Digital Media Research Center and a past-chair of PRSA Counselors Academy. He has a Master of Communications Management (MCM) from McMaster-Syracuse Universities.

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