Joel Postman’s new book, SocialCorp: Social Media Goes Corporate will be released in December. I’m looking forward to reading/reviewing it.
It promises to feature case studies, a critical approach and examples of how organizations can develop an intelligent and relevant online strategy – that works for them. I’m sure it will be written in Joel’s crisp, witty style.
In the meantime, if you’re interested in finding out if your company is ready to jump into the social media fray try Joel’s 20 question quiz and see where you land.
About Martin Waxman
Martin Waxman, MCM, is a digital communications strategist. He conducts AI research, leads Generative AI and digital and social media training workshops and speaks at events across North America. He's co-founder of two PR agencies, president of a consultancy and has worked in the industry for nearly 30 years. Martin is a LinkedIn Learning instructor, adjunct professor at the Schulich School of Business and associate director of the Future of Marketing Institute. He also teaches digital marketing strategy at McMaster University. He's a member of the Institute for Public Relations Digital Media Research Center and a past-chair of PRSA Counselors Academy. He has a Master of Communications Management (MCM) from McMaster-Syracuse Universities.
