Feb 19, 2007
This June I’m leading a roundtable discussion at an upcoming PR industry conference. The subject is client relationships. So I’ve been thinking about what I can talk about and something happened last week that felt like a good starting point.A client gave...
Feb 11, 2007
When I was a kid in Winnipeg and my family went out for a drive, the radio was tuned to CBW, which I found a bit dry and dull (hey, there was no music, no Edison Lighthouse). But even at a young age I recognized that grown-ups liked CBC’s ‘content’. And I thought...
Feb 4, 2007
I tuned into episode two of the CBC Radio documentary, ‘Spin Cycles’, a six-part series focusing on the often uneasy relationship between journalism and PR. I wasn’t crazy about the show concept when I first heard about it. For one thing I had my doubts...
Jan 29, 2007
In Wampeters Foma & Granfalloons (1974), the always playful, original and somewhat cranky, Kurt Vonnegut, says of the ‘writing trades’: ‘They allow mediocre people who are patient and industrious to revise their stupidity, to edit themselves into...
Jan 18, 2007
When I was gearing up to start my blog, one of the first things I did was tell people about it, so there could be no turning back (and to build a modicum of awareness the old-fashioned way).PRWork’s David Jones offered a pre-launch tip: “I’d suggest you start...
