Oct 4, 2012
At first glance my headline reads like it was written by someone specializing in SEO. Or that I fell on my head. The words are awkward and jargony and seem like they’re trying to be much more important (pretentious?) than they actually are. That’s partly...
Sep 30, 2012
One of my old media pleasures, as many of you know, is reading the print edition of the Sunday New York Times. For one thing, the writing and thinking is always insightful and, sitting with my coffee on a Canadian weekend morning, I feel more connected to the centre...
Sep 28, 2012
Now before you rush for Purel, this isn’t a biologically-inspired post. It’s about the way some stories spread like wildfire and others have a slower, more steady flame. Yesterday, I ran into my neighbour, Dr. Mike Evans. Dr. Mike knows a thing or two...
Sep 20, 2012
OK, I’m not exactly referring to the movie viewing experience of the ’50s. But I am thinking wide-screen. We know our social/digital world is a visual one and as marketers and communicators we need to tell graphic stories (but not that kind of graphic :))...
Sep 16, 2012
Having data about your customers is good. Having the right data is better. And knowing how to harness that data properly is obviously the best situation. A post in Harvard Business Review talks about how one company is using its data to understand its customers, gain...
