Are you a social media diver, jumper, wader or splasher?

How do you approach to social media? Some people gracefully dive in and make it look so easy. Others might try a running jump, though hopefully they're careful not to land on anyone.  You could wade in, slowly, one step at a time till you acclimatize. Or...

A bolt of wisdom – business lessons from the fabric store

Many of you know I’m from Winnipeg and my parents were in the retail fabric business.  It was something my Dad started when he married my Mom and moved out west. My Dad wasn’t formally educated but he was a smart and sociable guy who had two priorities:...

Agency lessons I learned from Mad Men, part three

Well, another season of Mad Men has ended.  And who knows how long it’s going to be before the next one begins?  While many things have changed since the days when Sterling Cooper Draper Pryce was a force to be reckoned with, each season offers me more...

Using the rules of improv for better communications

I recently read Tina Fey's hilarious memoir Bossypants. And her personality, wit and charm are so interwoven into the writing and stories, it makes you feel like you know her – or want to hang out with her at a greasy spoon! In the book, Fey references the...

Adding social to the capital

As someone who likes words and puns (and especially puns), the Social Capital Conference is a name that resonates for me on so many levels. But it isn’t the name that makes a conference. It’s the programming and people behind it. And what makes Social...