Apr 19, 2010
OK, there is… there is… But the business part of running an agency is often considered second to the practice of PR. It’s been said that communicators don’t understand the intricacies of business goals and this lack of knowledge has been one...
Apr 9, 2010
That might be a good idea. According to a new study conducted by PR Newswire/Canada Newswire and PRWeek, 52 per cent of bloggers now view themselves as journalists. This is up from about 33 per cent in 2009. Another shift in the PR/media landscape. And it opens the...
Apr 5, 2010
Now that the tweets have settled and FourSquare’s down to a dull roar (i.e. most days you’ll find me checked into my office), I thought I’d recap my experiences at this year’s South by Southwest Interactive Festival. First the highlights: I guess I’m a Panel...
Mar 15, 2010
Most people would agree that the Groundswell is here in full force. And while many organizations embraced it, there is still some resistance – fear, perhaps – from companies afraid to leave their comfort zone and cede control. According to Charlene Li,...
Mar 13, 2010
Surprise, have a big reveal, be positive, know your audience. These are some of the tips presented in the SXSW panel: How to Create a Viral Video, featuring Margaret Gould Stewart from YouTube/Google, Damian Kulas from the band OK Go and Jason Wishnow from TED. The...
