Feb 10, 2010
It wasn’t that long ago when we called location-based search ‘looking it up in the Yellow Pages’. And a new business that happened to miss a printing deadline would be shut out of a year’s worth of potential finds. Now, when our fingers do the...
Jan 30, 2010
That’s people and programming. And at PodCamp Toronto 2010, the two are inextricably intertwined. For anyone who hasn’t been, the annual event takes place February 20 and 21 at Toronto’s Ryerson University. It’s an energy-filled, somewhat...
Jan 13, 2010
When I worked in publishing, new releases were very important, of course. But of almost equal importance was the backlist – those books that had already been published and had built awareness, an audience, a niche. If your title moved to the active backlist, you...
Jan 11, 2010
Normally, the question we’d ask is: what are you reading? As in content you’ll hopefully share. And, of course, that’s key. But with the recent announcement that Canada’s largest newspaper chain put itself in bankruptcy protection and with all...
Jan 8, 2010
As most of you know, I taught a social media for PR course at McMaster University last fall. You can read about it here, here, here and here. And now, I’m happy to report that I’m teaching an accelerated business course on SM – also at McMaster. The...
