How much is too much (social media, that is)?

That’s a question I was asked recently in my social media class. And it’s one that comes up a lot. With the proliferation of social networking tools, how much time should we/can we spend on various sites? I’d like to borrow my answer from a...

The PR list

I was recently honoured to be part of Valeria Maltoni’s list of 100 PR people to follow on Twitter. I can only imagine how much research it took her to assemble and review each person, read their blogs and put in all the links.It features some really smart PR...

What happened to Eatons?

Growing up, if someone had told me that Eaton’s would cease to exist, I would never have believed them. The department store was a Canadian icon. It had prime locations in downtowns and malls across the country, produced an aspirational Christmas catalogue,...

The new PR?*

*Warning aspiration alert…Much has been written about the new PR versus its more traditional practice; how the industry’s changing; what we need to do to adapt.In many ways, the new PR strikes me as a conceptual cousin to the old PR. Now before you pummel...

Inside PR #170…recording

In the grand broadcast tradition of summer re-runs and new fall shows, we’re happy to say that Inside PR is back!This season, the shows are going to be completely scripted… OK, maybe not. But they will be tighter with a main theme and some special features...