Social media is fast. Relationships still take time

Social media is fast. Relationships still take time

I was talking with a seasoned PR practitioner who recognizes she’s not as up to speed on social media as she could be. She was doing some work for a not-for-profit and asked if I had any advice on how they could engage bloggers and influencers. I asked her a few...
Five content tips I learned from Mark Ragan

Five content tips I learned from Mark Ragan

I know that earlier in the year, I wrote a post offering my list of why I’m tired of lists. And I do think we tend to overdo them. But… I was fortunate to attend Mark Ragan’s Content Marketing Boot Camp in Toronto – thanks for the invitation, Mark – and one of the...
PR: what the industry can expect in the next 10 years

PR: what the industry can expect in the next 10 years

Not too long ago, Greg Satell, a blogger for Forbes, listed several trends he expects the marketing industry to experience in the next decade. I liked his insights and thought I’d try to add a PR industry slant to his predictions. Here are my five.  1....
It’s time for millennials to teach boomers a thing or five

It’s time for millennials to teach boomers a thing or five

I was talking to a neighbour not too long ago. She’s a first or second year lawyer with a big corporate firm. She asked me what I did and when I told her, said she doesn’t use social media at all – not even LinkedIn. I tried to explain the benefits...