Truly understanding your market

I didn’t realize Winnipeg had earned the dubious distinction of being the ‘car-theft capital of Canada’. (I did know that during especially cold spells, people left their cars running and other people ‘borrowed’ them to avoid...

A new online Palette (PR)

We relaunched the Palette PR website today. It’s a whole new look that reflects the type of agency we’ve become; our approach and offerings. It’s also the debut of our in-house designer, Andrew Glenn, who will enliven Palette’s graphic and...

A mall of information

I was watching Adaptation again last night (what a film!) and wanted to know the name of an actor who played a certain role. So I went to imdb, typed in the title and found out without ever having to leave the room.Earlier, I wanted to find the lyrics to a somewhat...

My take on blogger relations

So much has been written and/or talked about PR folks reaching out to bloggers with stories and news. There’s been a lot of ‘tiptoe round the tulips’ advice (e.g. tread very lightly) and comments about how different it is from traditional media...

Cash for internships

Earlier this week I read a wire story in the Globe and Mail about students having to pay a fair bit of money to secure a Wall Street internship. Here it is from another outlet.Now, while this doesn’t apply to PR (yet), I don’t like it one bit. I think...