May 28, 2007
There’s so much talk about the importance of transparency in the communications business these days.And that’s great. My approach as a PR person has always been to disclose who I am, who I represent and what I’m asking up front.Then, it’s up to the person being...
May 21, 2007
I (and probably numerous other Canadian PR people) received a letter recently from the company-formerly-known-as-Bowdens*, informing me that they changed their name.And while I appreciated the news, I wondered how this might affect my agency.It didn’t take long to...
May 20, 2007
Call me old fashioned but I really like news releases.I’m talking about the one to two page documents, usually written by PR people, that have a headline, subhead, dateline, the words ‘for immediate release’ (they still thrill me), a story (information and quotes),...
May 12, 2007
I finally finished The Cluetrain Manifesto. And about two-thirds of the way in, I just wanted to get off. As far as I was concerned, that train had run out of steam long before that. (OK Thomas, the rail puns have stopped.)The book was repetitive and frustrating. The...
May 11, 2007
…Because sometimes I arrive at my regular Tim Hortons at a normally busy time and there’s only one person in the line-up ahead of me as opposed to the 30+ people that are usually there.And that’s all it takes to make my day.
