Blog Archive
Three business lessons from the publisher of the New York Times
One of my old media pleasures, as many of you know, is reading the print edition of the Sunday New York Times. For one thing, the writing and thinking is always insightful and, sitting with my coffee on a Canadian weekend morning, I feel more connected to the centre...
Is your video viral or bacterial?
Now before you rush for Purel, this isn't a biologically-inspired post. It's about the way some stories spread like wildfire and others have a slower, more steady flame. Yesterday, I ran into my neighbour, Dr. Mike Evans. Dr. Mike knows a thing or two about viral -...
Working in Cinerama – wide-screen on the small screen
OK, I'm not exactly referring to the movie viewing experience of the '50s. But I am thinking wide-screen. We know our social/digital world is a visual one and as marketers and communicators we need to tell graphic stories (but not that kind of graphic :)) . We...
It’s all about the customer – too many agencies forget that
Having data about your customers is good. Having the right data is better. And knowing how to harness that data properly is obviously the best situation. A post in Harvard Business Review talks about how one company is using its data to understand its customers, gain...
Social Media Barometer at Waterloo Region Social Media Breakfast
On Thursday, September 20, I'll be in Canada's tech industry heartland to kick off the fall edition of the Waterloo Region Social Media Breakfast series. My talk is called Social Media Barometer. And I'll be looking at some of the social business opportunities,...
Back to school – McMaster social media course begins September 15
One of the great things about teaching is it gives me the chance to go back to school in the fall - though I don't get to buy all new supplies. Starting September 15, I'll be at the lectern (OK table) Saturday mornings for another session of Building Social Media...