Blog Archive
Inside PR 84: Do you measure up?
This post was originally published on Inside PR 2.84. This week, we feature another interview from the PRSA International Conference. We talk to our good friend Shonali Burke, author of the Waxing Unlyrical blog, about PR and social media measurement, a subject...
Are page likes becoming the new media impressions?
It seems that way to me. This notion first struck me during my recent digital clean-up; unsubscribing, sorting through and deleting various Facebook page 'likes', generally making choices and trying not to focus on so many shiny things. (For anyone who...
Blog turns five…Where did the time go?
I find it hard to believe, but next week is the fifth anniversary of my blog. Over the past 369 posts (chapters?), I've gone from being a neophyte on Blogger to a Wordpress pro with a site hosted on my own domain. I've imported and exported,...
The great candy cane conspiracy of 2011
The holidays are almost upon us and I don’t want to spoil them for you. But there’s something I must share. Now I’m not into conspiracy theories (well, maybe a little), but has anyone noticed the shortage of candy canes? I’m not talking...
Inside PR 2.81: On Google, Twitter and Marketing in the Round
This post was originally published on Inside PR 2.81. On this week's podcast... First: Listener comments responding to our discussion on ‘mean girls in PR’… Thanks to Jessica Suter from The Change PR, Lizanor...
Double waxy – guest post on Waxing Unlyrical: Don’t snooze through life…
Are you one of those people who hits the snooze button every time the alarm rings? Maybe you take it a step further and are just sleep-walking through life... you know, going through the motions. It's pretty easy to do, especially when it comes to something like...