Blog Archive
On the road: Inside PR travels to the PRSA Conference in Orlando
If you listen to Inside PR 2.68, near the end of the show we announce some exciting news. Gini Dietrich, Joe Thornley and I have partnered with PRSA and will be recording several podcasts at the PRSA International Conference in Orlando, October 15 to 18, 2011. We're...
Student or master
Last week, I started teaching my my third social media class at McMaster University. I'd recently been spending time getting ready for it (my excuse for not blogging?), finalizing course materials, assignments and the opening lecture. This got me thinking about my...
School daze…social media class starts September 10
Every fall I get the urge to return to school (lots of people do). And for the past two years I've been able to satisfy that need thanks to the social media course I'm teaching at McMaster University. It's starts again September 10 and offers PR and marketing students...
From image to personality
There are many PR folks who believe we're in the image business. I respectfully disagree. When I think of an image, I imagine something impersonal, static, iconic - a Hollywood invention. It's a manufactured likeness and not very authentic. I sure wouldn't want to...
Five stages of social media acceptance
In my recent post on why PR industry leadership should to take up the gauntlet to reinvent the profession, I reference the 'grudging accepters' of social media. That's one of five stages I use in presentations to humorously describe the journey to test, learn and...
Inside PR 2.65: To leave or not to leave… that is the question
This post was originally published on Inside PR 2.65. We start this week with a question from a listener, LaBrandon Dates: How do you know when it’s time to search for a new job and can a person stay positive in a company with a negative or non team-oriented culture?...