Blog Archive
Content marketing: what I learned from Honest Ed’s
First of all: put your name in lights. If you've visited Toronto, chances are you've been dazzled by Honest Ed's - inside or out. The local purveyor of all things kitsch is a city icon. Its sign, a veritable light show of retail enticements, assaults your senses in...
Moving from media relations to a more Social PR
I've always thought of PR as inherently social. When I started in the business as an entertainment publicist, I spent my days on the phone with one media person or the other, trying to encourage them to come to a screening or show and write about my client. It was...
Training, networking and developing your personal academy
Do you consider yourself lifelong learner? I didn't always see myself that way. Yet when I look back, I realize I started my own personal academy 10 years ago around the time I co-founded my agency. And it began with two things: accreditation and Counselors Academy....
Pray, don’t prey and pay for play – PR tips for 2015
We're halfway through the first month of 2015 and no doubt many of us have already abandoned our resolutions. Despite the best intentions, old habits get in the way. Sure, we tried to wipe the slate clean, but like an overused whiteboard, the shadows of some markers...
Shopping for ideas in 2015
When people ask me what I want for the holidays, I have a simple request: a fresh idea. Something that sparks my imagination and makes my brain ache when I try to understand it. You can’t believe how hard those are to come by. 'But wouldn’t you prefer a book, a...
Social media is a lot like improv
Canadians are naturally good at improv. Look at Second City, SNL, Kids in the Hall and all the standup talent from Yuk Yuk's. Maybe it’s part of our DNA: the feeling we're always gazing at something we can't have. We're also polite, happy to give people the benefit of...