Blog Archive
How are you reading?
Normally, the question we'd ask is: what are you reading? As in content you'll hopefully share. And, of course, that's key. But with the recent announcement that Canada's largest newspaper chain put itself in bankruptcy protection and with all the drastic changes to...
Getting started in social media – new McMaster business course
As most of you know, I taught a social media for PR course at McMaster University last fall. You can read about it here, here, here and here. And now, I'm happy to report that I'm teaching an accelerated business course on SM - also at McMaster. The after work...
Moving day… (for the blog, that is)
Happy 2010! It's hard to believe I've been working on my blog for three years now - and I hope you've enjoyed reading it and sharing your thoughts as much as I've enjoyed writing it. I've learned a lot in that time, met so many great people - both online and off - and...
Social reading
This holiday, it feels like I've been treated to my fiction wish list with new books by two of my favourite authors, Kurt Vonnegut and Philip Roth. Roth's is The Humbling, a short novel about acting and dying (literally); and Vonnegut's is Look at the Birdie, a...
The secret of comedy?
...Timing. Yes, that's the punchline to an old joke but it's also very true. And for a comic, material (content) is key - but equally important is its delivery (timing). In other words, is your message getting to the people you're trying to reach when they're looking?...
Seasonal spam
If I can borrow a thought from Gertrude Stein, 'a spam is a spam is a spam'.And I think it's safe to say it's something we all despise.This year, spam has turned seasonal with the proliferation of holiday e-cards. They're coming fast and furious and there's no way to...