Blog Archive
Are Canadian media responsible for spreading viral news?
You can't pick up a Canadian newspaper, listen to radio or watch TV without hearing about H1N1, the vaccination process, supply issues, lineups...But the story doesn't seem to have the same intensity in the U.S. It wasn't even mentioned in Conan O'Brien's monologue a...
Musings on meshmarketing
Last week, I attended meshmarketing - a one-day gathering in Toronto highlighting social media case studies and best practices.The event took place at CiRCA, a Toronto nightclub. And I have to say, I wasn't ready for the stanchions, bouncer attitude and red carpet at...
Fixing what’s broken between journalism and PR
On Inside PR #173, my '-30-' comment, the short POV remarks we're using to end the show, dealt with a few of the things we need to do to start fixing the pretty much broken relationship between journalism and PR. This is something that must be done. And I think it's...
CPRS Toronto gets connected
As many of you know, I'm the president of CPRS Toronto and, if you're in the city, I'd encourage you to attend our first fall professional development event. It's a panel discussion on October 15 called 'Get Connected: Building Virtual Relationships to Expand...
To tell or not to tell…
That seems to be the question these days. It follows on changes to the FTC's rules requiring, among other things, that bloggers to disclose if they've received product samples for review. There's been a lot of discussion on the subject online and in MSM including a...
How much is too much (social media, that is)?
That's a question I was asked recently in my social media class. And it's one that comes up a lot. With the proliferation of social networking tools, how much time should we/can we spend on various sites? I'd like to borrow my answer from a thoughtful post by Amber...