Blog Archive
Get into the Zen of content marketing by finding your inner Ps
Summer may be over, but if you're like me, you're still feeling more centred and relaxed... In a bit of a Zen-ish state. Though one that will soon be replaced by the hustle and bustle of fall. Which got me thinking about communications and how we agonize about so many...
Supercharged storytelling for startups at SXSWV2V: 10 ways to get started
These days it’s not enough to be in the news, you need to create, produce and share it. And in order to do that you need to think like a newsroom and amplify stories via social and digital channels. We live in a world with an overabundance. So how can you break...
How to think like a newsroom and a producer at SXSWV2V
Here’s how it used to happen: You created a business and wanted to shout that to the world. Or maybe you had big product launch or some important company news. You wanted to get the word out there and generate some of that elusive buzz. So you called a PR agency or...
Did Gallup get it wrong about social media?
When I saw the headline: 'Americans Say Social Media Have Little Sway on Purchases. Vast majority use social media to connect with friends, family’, I was, to put it mildly, intrigued. After all, a lot of brands and businesses are pouring resources into connecting...
Social Media Barometer at the IABC World Conference
Earlier in the month, I had the opportunity to present my Social Media Barometer to a roomful of communicators at the IABC World Conference, an event with a truly international flavour and smart people from around the globe. And I'd like to thank Zora Artis, who...
Boomers should approach social media as if it’s rock and roll
It occurred to me recently that the music I listen to is older than many of the people I work with. Yep, I'm a boomer. And while my taste in pop songs is - let's call it nostalgic - I like to think of myself as someone open to new ideas and change. Especially on the...