Blog Archive
Social media is fast. Relationships still take time
I was talking with a seasoned PR practitioner who recognizes she’s not as up to speed on social media as she could be. She was doing some work for a not-for-profit and asked if I had any advice on how they could engage bloggers and influencers. I asked her a few...
Five content tips I learned from Mark Ragan
I know that earlier in the year, I wrote a post offering my list of why I’m tired of lists. And I do think we tend to overdo them. But… I was fortunate to attend Mark Ragan’s Content Marketing Boot Camp in Toronto – thanks for the invitation, Mark – and one of the...
PR: what the industry can expect in the next 10 years
Not too long ago, Greg Satell, a blogger for Forbes, listed several trends he expects the marketing industry to experience in the next decade. I liked his insights and thought I'd try to add a PR industry slant to his predictions. Here are my five. 1. 'From messages...
It’s time for millennials to teach boomers a thing or five
I was talking to a neighbour not too long ago. She's a first or second year lawyer with a big corporate firm. She asked me what I did and when I told her, said she doesn't use social media at all - not even LinkedIn. I tried to explain the benefits of social networks...
Moving PR from talkers to makers
Imagine a cigar-chomping, loutish, middle-aged guy, a loudmouth big-time operator who considers himself an expert in whatever subject is being discussed. That's what's you'd call a real macher - an old Yiddish expression that, literally translated, means maker, but...
Why I’ve checked out of Foursquare
Last winter, I developed a case of Foursquare fatigue. It’s not because I lost the Mayorship of the Annex, where I live. (I have to say for a few months, it was a tightly contested race.) And it’s not even because the whole concept of Mayor in Toronto has been tainted...