Blog Archive
Your Klout bump is not a measure of your influence
It started on my last birthday. I'd received all sorts of friendly greetings and good wishes on Facebook - thank you for that! - and I spent time chatting back. Then a day or so later, for no apparent reason, I noticed my Klout score had gone up. Weird was my initial...
Does your business need digital and social media training?
When you think about it, social media is still a relatively new way to connect with people, yet it’s been widely adopted by individuals and brands. (Of course, Tom Standage contends it’s 2,000 years old, but that’s the process, not the channels.) Most of us have had...
Paul M Bowers on the importance of visual storytelling – tips for writers and bloggers
The photo in this post was taken at the Toronto Reference Library, arguably one of the city's biggest repositories of words. As you can see, they've done their share of refocusing because when you enter, you're greeted by banks of computers, not bookshelves,...
Paul M Bowers on the importance of visual storytelling, part 2
I hope Paul M Bowers doesn't mind. I've decided to use a photo of mine for the second in his three-part series on visual storytelling. I figure if my visual mentor can provide me with words, the least I can do is reciprocate with an image. Paul is a San Diego-based...
Paul M Bowers: the importance of visual storytelling, part 1
In the beginning... I did not consider myself a visual person. In any way, shape or form. Having come from writing, I decided my blog would first and foremost be filled with WORDS. And if you look back to the earliest days, you'll find posts with loads of text (and...
Are you a forward or a backward thinker?
That’s a bit of a trick question. Because, in a marcomm world that’s moving/changing as quickly as ours, the push is for innovation and coming up with the next big thing - fast. Creating a disruptive idea that alters and improves the way we act/react. To do that means...