Sep 12, 2012
On Thursday, September 20, I’ll be in Canada’s tech industry heartland to kick off the fall edition of the Waterloo Region Social Media Breakfast series. My talk is called Social Media Barometer. And I’ll be looking at some of the social business...
Sep 5, 2012
One of the great things about teaching is it gives me the chance to go back to school in the fall – though I don’t get to buy all new supplies. Starting September 15, I’ll be at the lectern (OK table) Saturday mornings for another session of Building...
Sep 3, 2012
It’s pretty easy to tell them apart : – Paid means getting compensation. – Earned is… well, something that’s passed along based on merit, trust, relationships, need or some combination of the above. Of course, we’ve all heard...
Sep 1, 2012
Though we’ve gotta say goodbye for the summer… As we head into the last long weekend before fall (my favourite time of year), I thought it’s a good time to reprise the blog post I wrote on the ways we approach to social media. And besides, swimming...
Aug 24, 2012
I’ve known Gini Dietrich a long time – we first met and became good friends at Counselors Academy and over the years, I’ve watched her considerable writing and strategic communication talents propel her blog into a social media must-read and alter the course of her...
Aug 20, 2012
Medium is a new social network that’s trying to change the way we publish and share content. Lofty goal. It’s the brainchild of Blogger and Twitter founders Ev Williams and Biz Stone, who’ve created a platform that’s simple and elegant, highly...
Jul 20, 2012
I think everything can. Which isn't to say that if you take a creative writing class you'll end up being the next Kurt Vonnegut, but you will improve your style, tone and voice. We can all benefit from learning theory, tips and tecnniques. I wrote a guest post...
Jul 3, 2012
For many years, marketers and communicators segmented projects into campaigns. Contests, sweepstakes, promotions, sampling events – initiatives with a distinct beginning, middle and end. That's how we organized the world for our clients and they were on...
Jun 29, 2012
A version of this post was originally published on Inside PR 3.00. It's hard to believe, but this week we celebrated the 300th episode of Inside PR and what a ride it's been. I've done about 200 shows now and I had no idea when I started how much I'd...
Jun 25, 2012
It’s too by the book. I mean if what I witnessed last week is any indication, the ad industry is more reluctant than ever to adapt to the new communications landscape. Maybe more so than PR, which has plenty of issues of its own. I was slightly out of my element...
