Are you a social media diver, jumper, wader or splasher?

How do you approach to social media? Some people gracefully dive in and make it look so easy. Others might try a running jump, though hopefully they're careful not to land on anyone.  You could wade in, slowly, one step at a time till you acclimatize. Or...

A bolt of wisdom – business lessons from the fabric store

Many of you know I’m from Winnipeg and my parents were in the retail fabric business.  It was something my Dad started when he married my Mom and moved out west. My Dad wasn’t formally educated but he was a smart and sociable guy who had two priorities:...

Agency lessons I learned from Mad Men, part three

Well, another season of Mad Men has ended.  And who knows how long it’s going to be before the next one begins?  While many things have changed since the days when Sterling Cooper Draper Pryce was a force to be reckoned with, each season offers me more...

Using the rules of improv for better communications

I recently read Tina Fey's hilarious memoir Bossypants. And her personality, wit and charm are so interwoven into the writing and stories, it makes you feel like you know her – or want to hang out with her at a greasy spoon! In the book, Fey references the...

Adding social to the capital

As someone who likes words and puns (and especially puns), the Social Capital Conference is a name that resonates for me on so many levels. But it isn’t the name that makes a conference. It’s the programming and people behind it. And what makes Social...

Degrees of MESH: the conference as education

MESH conference in Toronto is all about ideas. Big ideas about social networks –  where we are and where we're heading. Questions too. The organizers present some of the world's leading thinkers and innovators who, over two days, share insights and...

Arment Dietrich and Thornley Fallis – a social story

And it all began with a 50 watt podcast…  When Gini Dietrich, Joe Thornley and I took over the reins of Inside PR, who knew it would be the start of a new vision for PR, communications and social media and an exciting partnership to boot?  You may have...

But I wanna tell you…a plea for segues

If I can borrow Rodney Dangerfield's signature line, 'segues don't get no respect'. For anyone unfamiliar with them, segues are those bridges-between-thoughts that get us from one idea to another. And carry us across and through different parts of a...

We’re all in showbiz

I've been thinking about this for a while…In social media, we're all in showbiz.   We have our stage, whether blogs, video or other networks. Our shtick, that is who we are, how we present ourselves and what we choose to do and say. And our audience...