Feb 18, 2012
I recently wrote a piece for PR News Online about why it still feels PR agencies are missing the social media boat. There's talk-sure, but not enough action (i.e. participation). Too many PR agencies are doing social media the way...
Feb 13, 2012
Today Toronto and other many other cities around the world go social with the beginning of Social Media Week. There are many great events to choose from and I thought I'd highlight a few I'll be participating in: Business Wire Social Media Webcast...
Feb 12, 2012
Today's my birthday – I share it with Lincoln and Darwin. But I'm not writing for greetings (though they're always welcome :)). I'm posting because of the surprise good wishes I received from someone I don't know, but do see all the...
Feb 10, 2012
With all the talk about the upcoming Facebook IPO and the insights into their revenue (85% from advertising), it's hard not to consider them a media company. And if you've ever seen a presentation by the Facebook sales team, you've already...
Feb 9, 2012
This post was originally published on Inside PR 2.87. It’s been an interesting week around the web with lessons about good and not-so-good communications. Gini mentions the blog post she wrote about the Susan G. Komen Foundation and how its...
Feb 3, 2012
I cringe when I hear that expression. More often than not, the person saying it is in marketing or PR and there's a wide gap between what they claim to be doing and what you see when you visit their sites. They crow about having an active twitter feed (lots of...
Jan 26, 2012
It's Google. Yep. The Internet behemoth is keeping track of little old me. Not too shabby. You'd think I'd be happy to be chosen for such an honour. But the thing is, I haven't been plucked from the crowd, it's more a case of not being...
Jan 20, 2012
I often get calls from people looking for work. And I’m happy to help. Over the past few years, I’ve written several posts on how to get a job in PR. You can find them, here, here, here and here. But one thing that never comes up is the flip side –...
Jan 13, 2012
This post was originally published on Inside PR 2.84. This week, we feature another interview from the PRSA International Conference. We talk to our good friend Shonali Burke, author of the Waxing Unlyrical blog, about PR and social media measurement, a subject...
Jan 11, 2012
It seems that way to me. This notion first struck me during my recent digital clean-up; unsubscribing, sorting through and deleting various Facebook page 'likes', generally making choices and trying not to focus on so many shiny things. (For anyone who...
