Final CPRS Toronto prez eblast message

For the last two years, I’ve been president of the board of CPRS Toronto, an organization I continue to support and believe in.  I’m coming to the end of my tenure and wanted to share my (almost) parting thoughts (originally published in the May eblast):...

Do we take too much for granted?

Today is election day in Canada and an opportunity for us to exercise a basic democratic right. And regardless of what we may think of our leaders or the number of times we’ve visited polling stations in recent years, it’s important for all of us to make...

Inside PR 2.51: taking the right steps in your career

I have a confession. I didn’t push the red button on my Zoom this week and had to re-record the first part of my tracks for this week’s show – solo. I had a listen and think the podcast sounds pretty smooth. And I want to give a big thank you to our...

You’re killing me with your tone

When I started out as a comedy MC, I used to think killer material was all that mattered. If you had the best jokes, sharpest lines and coolest concepts (and I don’t mean props), you’d win over the crowd every time. It didn’t take me long to realize...

Dear CEO – some friendly advice

Last fall, my good friend Gini Dietrich asked me and 30 other senior PR and marketing folks to contribute to a project she was working on. She was compiling a collection of letters to an unnamed CEO offering our honest perspective and advice. The result is the...

My PR agency highlight of the year

Every year around this time, I write about the Counselors Academy Spring Conference – a gathering of some of the smartest PR agency leaders you’ll ever meet. It’s happening May 13 to 15 in Lake Las Vegas (where gamblers go to drown their sorrows :))....

Living a life online

Sometimes it’s exhausting. Checking into this venue or that. Scanning Twitter. Facing up to Facebook. Uploading a lifestream… And of course we need to be mindful of the people sitting right next to us IRL, who may or may not share our social...

Agency lessons I learned from Mad Men, part two

In just over three months, I’ve watched 52 episodes of the best series on TV (IMHO): Mad Men – a show that makes me long for the ’60s and the heady days of the ad biz. (Now, I’m holding my breath till season five.) Earlier this year, I wrote...

PR… meet PRketing

I was at a meeting with a group of agencies not too long ago – PR, ad, digital and media buying. We were working together on a campaign that included various components from each of our firms. When the plan was presented, I was struck by the similarity of...

Inside PR 2.47: Facebook – I have a question

We no longer have to put up our hand when we have a question. Or shake it incessantly trying to get the teacher’s attention.  Now, Facebook is letting us post questions and get answers. That’s one of the things we talk about on this week’s edition of...