Nov 20, 2010
Today in my social media class, Joe Thornley made the trip to Hamilton and offered his ‘measured’ approach to social media… measurement, that is. He began by talking about strategies to consider and how to set goals and then provided demos of some of...
Nov 15, 2010
For the second year running, I’ve had the pleasure of teaching a social media course to the PR students at McMaster University in Hamilton. Like the first time, the class is a diverse group that includes both recent grads who are completing their PR...
Nov 11, 2010
Each month, I write a brief president’s message for the CPRS Toronto eblast. And I thought I’d share my most recent post because it touches on Remembrance Day. A key part of strategic communications is the art of remembering; that is, reflecting on past...
Nov 5, 2010
That’s what my blog redesign feels like. You know, those times when you walk into a store, see what you want, instinctively know it will fit like a glove without having to try it on, buy it and leave within 10 minutes… (OK, maybe that’s a man’s...
Oct 31, 2010
Here are my Twitter notes for the past couple of weeks. Look forward to hearing if you have any more to share. Good reason to dream big: @zaigham_inc RT @milesnadal: “You are what you think about all day long.” -Robert Schuller Looking into the social...
Oct 25, 2010
When we created energi PR, we brought together the leadership and expertise from two successful agencies, as well as a roster of great clients. And one of the benefits for me was that in addition to consumer and corporate, we now had a healthcare practice. Anyone...
Oct 18, 2010
This is the beginning of ‘the tweet in review’, a regular feature on my blog that highlights some interesting, helpful or amusing tweets I’ve read in a given week. Essentially, it’s my twitter notes. Have a look and let me know what you think....
Oct 12, 2010
I think my journey on Twitter has been similar to that of many folks. I began perplexed and frustrated until I gave it a second (or third or fourth) try and then bumped around a bit till it started to make sense. That happened around the time I was able to conjugate...
Oct 4, 2010
What’s the ROI? That ubiquitous question is on the minds of brand managers, PR folks, marketers and business people everywhere. Of course, it comes up a lot in social media where we still haven’t stumbled on that one surefire way to measure our...
Sep 12, 2010
It didn’t matter that I’m the instructor, yesterday I had first-day jitters for my social media course. This was amplified a bit when, at 9:05, I looked around the computer lab and no one was there (we start at 9 a.m.). Turned out the class was listed in...
