Nov 4, 2009
You can’t pick up a Canadian newspaper, listen to radio or watch TV without hearing about H1N1, the vaccination process, supply issues, lineups…But the story doesn’t seem to have the same intensity in the U.S. It wasn’t even mentioned in Conan...
Oct 29, 2009
Last week, I attended meshmarketing – a one-day gathering in Toronto highlighting social media case studies and best practices.The event took place at CiRCA, a Toronto nightclub. And I have to say, I wasn’t ready for the stanchions, bouncer attitude and...
Oct 13, 2009
On Inside PR #173, my ‘-30-‘ comment, the short POV remarks we’re using to end the show, dealt with a few of the things we need to do to start fixing the pretty much broken relationship between journalism and PR. This is something that must be done....
Oct 10, 2009
As many of you know, I’m the president of CPRS Toronto and, if you’re in the city, I’d encourage you to attend our first fall professional development event. It’s a panel discussion on October 15 called ‘Get Connected: Building Virtual...
Oct 9, 2009
That seems to be the question these days. It follows on changes to the FTC’s rules requiring, among other things, that bloggers to disclose if they’ve received product samples for review. There’s been a lot of discussion on the subject online and in...
Oct 1, 2009
That’s a question I was asked recently in my social media class. And it’s one that comes up a lot. With the proliferation of social networking tools, how much time should we/can we spend on various sites? I’d like to borrow my answer from a...
Sep 28, 2009
I was recently honoured to be part of Valeria Maltoni’s list of 100 PR people to follow on Twitter. I can only imagine how much research it took her to assemble and review each person, read their blogs and put in all the links.It features some really smart PR...
Sep 27, 2009
Growing up, if someone had told me that Eaton’s would cease to exist, I would never have believed them. The department store was a Canadian icon. It had prime locations in downtowns and malls across the country, produced an aspirational Christmas catalogue,...
Sep 22, 2009
*Warning aspiration alert…Much has been written about the new PR versus its more traditional practice; how the industry’s changing; what we need to do to adapt.In many ways, the new PR strikes me as a conceptual cousin to the old PR. Now before you pummel...
Sep 17, 2009
In the grand broadcast tradition of summer re-runs and new fall shows, we’re happy to say that Inside PR is back!This season, the shows are going to be completely scripted… OK, maybe not. But they will be tighter with a main theme and some special features...
