Inside Inside PR

David Jones and Terry Fallis recently invited Julie Rusciolelli, Keith McArthur and me to join the weekly Inside PR podcast, as guests on a sort of social round table.The episode, (#101), was released on Tuesday.Who knows where it’s going to take us? Perhaps I...

Rrroll up the odds

It may look and feel like winter outside, but I say forget groundhogs. Tim Hortons’ annual ‘Rrroll Up the Rim to Win’ contest is my signal that springtime is nigh.And I’m happy to report the promo is back, complete with the promise of wonderful...

OHELP

I was surprised to read about the Canadian doctor who recently fired a patient, under what seems like shaky grounds.Sure, there are probably good cases for a medical dismissal: such as when a patient is extremely rude and abusive. But being a little late for an...

Fixing the calendar

Since it’s February 29 and I don’t much care for leap years, it’s the ideal time to propose a fix for the oft inconsistent Gregorian calendar.For starters, leap years ruin the simple symmetry of figuring out the day when your next year’s...

Don’t look a gift blog…

… in the word-of-mouth…What I mean to say (if you’ve recovered from that pun) is that blogging is hard work: write; edit; publish; repeat ad infinitum.Sure, it’s fun and rewarding but there’s no mistaking the commitment. And every once in...

Plugged in

A couple of days ago I tried an experiment: I wanted to avoid reading email, blogs and all and sundry tidbits on the internet for 24 hours – to get a respite from the constant online activity. Instead I would go ‘old fashioned’ and spend the day...

So you want to work in PR – revisited

Last year, I wrote a post about the key things I look for when someone applies for a job. And in response, Centennial College’s Gary Schlee invited me to take part in a class assignment where I would create a job description for his students and then grade the cover...

Media relations 2.0

A couple of days ago and quite out of the blue, I got a call from a reporter at the Louisville, Kentucky Courier-Journal. He was doing an article on a major infrastructure project in his community that refrenced the 407 ETR (a toll road in Toronto). And he wanted to...

Draggin’ the line

Another Tim Horton’s opened recently (so what else is new?). This means I now have three locations in close proximity to my office.Today, I got off the subway a stop earlier than usual to try out the new one.*And, glory of glories, this Tim’s wasn’t...