Are you socially insecure?

Many of us are – insecure, that is – though we may not realize it. And I’m not referring to our personal psychological states (maybe in another post). Last Friday evening, I got an email from Twitter saying my account may have been compromised.  I...

Hello again…

– Well. You’re back. – Um, what? – It’s been a while since we’ve seen you here. – Yes. Yes, I guess it has. – So… what have you been up to? – What do you mean? – I mean, where were you? – Oh. When...

Buying gifts is a lot like creating content

Today, as I was making my holiday list, it occurred to me that giving gifts is a lot like creating good content. Sure you can dash it off or recycle an old idea. But if you want to really engage people you need to put some energy and imagination into it and not simply...

The ups and downs of Everest and PR: two holiday gift ideas

If you’re a last-minute shopper like me – hey, there’s plenty of time – at least four days left – you’re probably starting to think about your gift list. So in the spirit of the season, here are two suggestions. One is fiction, the...

Tablets are like digital shopping malls for content

I’m a big fan of shopping malls (as many of you know 🙂 ). And last month, after seeing Jason Konopinski’s post on his transition to reading more ebooks, I realized I’m on a similar path, though I haven’t given up on print completely. Like many...

Create your own personal infographic

It’s that part of the year when we’re inundated with predictions, look-backs and best-of’s, like the recent video Google did on search and Twitter’s report on conversations and trends.  Facebook takes a more personal approach and, in addition...

Living and working asset light

Mary Meeker of Kleiner, Perkin, Caulfield and Byers released a new study on the state of the Internet that explores, among other things, how we’re making the transition from an asset-heavy society to one that’s asset-light. What does that mean? Basically,...

Introducing my 2012 social media class

One of the things I like best about the social media class I teach is seeing the students create their blogs and bring them to life. Each person chooses a subject they’re passionate about and presents it from a personal point of view. Now that we’re well...

Social Media Barometer meets NCPRSA

This year, I’ve been taking my Social Media Barometer talk on the road, sharing my perspective on some of the trends and pressure points facing PR/marketing and offering a forecast on how to put things into a context that makes sense for communicators. Some of...

Chirp Guide: a ‘TV listing’ for live-tweeting events

With all the chats, hashtags and events being shared in real time, it’s more challenging than ever to wade through the streams and discover topics of interest. Enter Chirp Guide, a new platform still in beta, founded by Rob Schutz. Chirp Guide is community-based...