Here’s a quick list/links to some posts I’ve recently enjoyed:
Giovanni Rodriguez’s insightful and well-researched series, Advertising with Character on the nature and use of characters that sell. There’s a lot of superb material here, so sit back with a coffee or a drink and enjoy.
Michelle Kostya’s review of her favourite Twitter tools – especially useful for the novice and intermediate user.
Bailey Gardiner CEO Jon Bailey’s musings on his first 30 days on Twitter.
David Mullen’s effective ways to build and manage your online interactions.
Happy reading.
About Martin Waxman
Martin Waxman, MCM, is a digital communications strategist. He conducts AI research, leads Generative AI and digital and social media training workshops and speaks at events across North America. He's co-founder of two PR agencies, president of a consultancy and has worked in the industry for nearly 30 years. Martin is a LinkedIn Learning instructor, adjunct professor at the Schulich School of Business and associate director of the Future of Marketing Institute. He also teaches digital marketing strategy at McMaster University. He's a member of the Institute for Public Relations Digital Media Research Center and a past-chair of PRSA Counselors Academy. He has a Master of Communications Management (MCM) from McMaster-Syracuse Universities.
Martin- Thanks for the link. Glad you enjoyed my Twitter post. I am a bit obsessed with Twitter it seems.