May 7, 2013
I don’t know if you caught the most recent Mad Men episode (and if you didn’t, this isn’t a plot spoiler), but for a show about the ad biz, it ended with Peggy typing and saying the words, ‘for immediate release’. Cryptic? Not so much....
May 1, 2013
So a big TV programming exec jumps ship and moves to Twitter… Seems like that says a lot about where new and mainstream media could be heading. Here’s this week’s recap: The news in Canada is not only that Twitter’s setting up shop, it’s...
Apr 24, 2013
In the last week, we saw a fair bit of activity on the mobile front by some of the bigger social networks – and especially Twitter. Here’s a recap of what’s new: Twitter Yesterday the AP Twitter account was hacked and sent out a false tweet about the...
Apr 17, 2013
Since January, we’ve been starting the UT SCS Digital Strategy Foundations class with a ‘what’s new’ roundup of some of the latest apps, sites and stories of interest and why they’re relevant to marketers and communicators. Sometimes I...
Mar 18, 2013
If you’re serious about content marketing, start thinking like a publisher and develop a strategy. And then, to make sure you stay engaging, relevant and on track, create an editorial calendar. Writing, editing and publishing all take time, energy, attention to...
Mar 15, 2013
I wonder if it first started a long time ago at the Academy Awards when Sally Field measured her Oscar win by how much people liked her. It’s certainly a question many brands wonder about. What’s a like mean and what is it worth? For individuals, it’s a bit easier. A...
