Sep 3, 2012
It’s pretty easy to tell them apart : – Paid means getting compensation. – Earned is… well, something that’s passed along based on merit, trust, relationships, need or some combination of the above. Of course, we’ve all heard...
Sep 1, 2012
Though we’ve gotta say goodbye for the summer… As we head into the last long weekend before fall (my favourite time of year), I thought it’s a good time to reprise the blog post I wrote on the ways we approach to social media. And besides, swimming...
Aug 24, 2012
I’ve known Gini Dietrich a long time – we first met and became good friends at Counselors Academy and over the years, I’ve watched her considerable writing and strategic communication talents propel her blog into a social media must-read and alter the course of her...
Aug 20, 2012
Medium is a new social network that’s trying to change the way we publish and share content. Lofty goal. It’s the brainchild of Blogger and Twitter founders Ev Williams and Biz Stone, who’ve created a platform that’s simple and elegant, highly...
Jul 20, 2012
I think everything can. Which isn't to say that if you take a creative writing class you'll end up being the next Kurt Vonnegut, but you will improve your style, tone and voice. We can all benefit from learning theory, tips and tecnniques. I wrote a guest post...
Jul 3, 2012
For many years, marketers and communicators segmented projects into campaigns. Contests, sweepstakes, promotions, sampling events – initiatives with a distinct beginning, middle and end. That's how we organized the world for our clients and they were on...
