Dec 1, 2011
Having grown up in retail, I've always been fascinated by stores, shopping centres, customer service… But there are times when I walk into a store, glance around and immediately walk out. Something just isn't right. Maybe it's a disconnect between...
Nov 25, 2011
Too often the PR profession is defined by what it’s not: as in …not advertising …not marketing …not (just) publicity. But it doesn’t address the most important issue: WHO WE ARE. We’ve all experienced it; many people don’t...
Nov 24, 2011
This was originally published on Inside PR 2.78. We recorded Inside PR 2.76 on the day Google+ opened its pages to businesses and watched as companies developed their G+ presence in real time. Now it’s a couple of weeks later, and we thought...
Nov 15, 2011
Facebook wants to become our repository for nostalgia, or as Mark Zuckerberg says, the ‘story of your life’. And soon your Facebook page will resemble the DNA of your past. That is, once you get the new profile and Timeline (mine is above). But is that...
Nov 11, 2011
Every Remembrance Day, I think of my dad, a WWII veteran and a man with a supreme joy for living. He always shared his wisdom, ideals and opinions (often without being asked), but kept the horror of his war experience to himself. He passed away in 2000, and for me,...
Nov 7, 2011
It's that time of year… my McMaster University social media course is in full swing and I want to introduce the class and their blogs. This is the third time I've taught the course and as before, topics can be anything the students are passionate...
