Sep 16, 2011
If you listen to Inside PR 2.68, near the end of the show we announce some exciting news. Gini Dietrich, Joe Thornley and I have partnered with PRSA and will be recording several podcasts at the PRSA International Conference in Orlando, October 15 to 18, 2011....
Sep 14, 2011
Last week, I started teaching my my third social media class at McMaster University. I’d recently been spending time getting ready for it (my excuse for not blogging?), finalizing course materials, assignments and the opening lecture. This got me thinking about...
Aug 24, 2011
Every fall I get the urge to return to school (lots of people do). And for the past two years I’ve been able to satisfy that need thanks to the social media course I’m teaching at McMaster University. It’s starts again September 10 and offers PR and...
Aug 19, 2011
There are many PR folks who believe we’re in the image business. I respectfully disagree. When I think of an image, I imagine something impersonal, static, iconic – a Hollywood invention. It’s a manufactured likeness and not very authentic. I sure...
Aug 8, 2011
In my recent post on why PR industry leadership should to take up the gauntlet to reinvent the profession, I reference the ‘grudging accepters’ of social media. That’s one of five stages I use in presentations to humorously describe the journey to...
Aug 4, 2011
This post was originally published on Inside PR 2.65. We start this week with a question from a listener, LaBrandon Dates: How do you know when it’s time to search for a new job and can a person stay positive in a company with a negative or non team-oriented culture?...
