Is your agency sitting on the sidelines?

Something I’ve noticed in the the past year at various social media conferences/meetups I’ve been speaking at or attending: There isn’t the same rush of new information, high of learning or excitement of discovery as there was in the first few years....

So you wanna work in PR – 4th edition

Every year, two signs tell me spring is on its way: Tim Horton’s Roll Up The Rim To Win promo and the emails I get from students about to graduate and looking to break into PR. I try to acknowledge every note (though some fall through the cracks or end up in...

Inside PR 2.45: way to much information

Are we oversharing? I think that’s a question all of us involved in social media should ask ourselves. And we need to serve up some honest, if cringeworthy answers. Am I guilty of that particular sin?  I can think of a few examples. Mostly I am cautious by...

The amplification of stupidity

By now many of you have heard about last week’s f-bomb deriding Detroit drivers in the errant Chrysler tweet. If you haven’t, here’s a good overview of the story from someone who inadvertently became part of it. Of course, this isn’t the first...

Inside PR 2.44: Reunited at PCTO, part 2

It’s time for part two of our PodCamp Toronto ‘reunited’ shows featuring IPR creators Terry Fallis and Dave Jones joining Gini, Joe and me. Terry continues as host and looks back to April 2006 when IPR began and how he and Dave felt the need to act quickly...

Bring back a little discretion

Growing up in the Midwest, discretion was part of my DNA. Yes, I’m Canadian but in many ways we were culturally similar to our American counterparts. So like a character in a Garrison Keillor novel, I was shy with feelings and kept many things to myself. My...