Oct 4, 2010
What’s the ROI? That ubiquitous question is on the minds of brand managers, PR folks, marketers and business people everywhere. Of course, it comes up a lot in social media where we still haven’t stumbled on that one surefire way to measure our...
Sep 12, 2010
It didn’t matter that I’m the instructor, yesterday I had first-day jitters for my social media course. This was amplified a bit when, at 9:05, I looked around the computer lab and no one was there (we start at 9 a.m.). Turned out the class was listed in...
Sep 3, 2010
As we head into Labour Day and the annual Jerry Lewis Telethon, it’s a question that popped into my head. Not because MDA was one of the early organizations to live stream a broadcast. Nor because their website features Facebook, emotional videos, Twitter and a...
Aug 30, 2010
Most of us learn about social media from the school of hard clicks. We Stumbleupon sites…download apps…subscribe to blogs…read and bookmark cases…tweet out links…test our ideas…and gain a working knowledge along the way. And now...
Aug 27, 2010
On Inside PR #2.17, Gini Dietrich and I talked about ghost blogging, a subject that has been haunting the blogosphere for a long time. Much has been written about the ethics surrounding it. It’s a debate about authorship and authority. If your name appears on a...
Aug 15, 2010
I’ve never been a big fan of Apple products. I tried a Mac a year ago and discovered that maybe I’m not that intuitive. I use an iPod at the gym, but haven’t attempted the sophistication of playlists. I’m a shuffle kind of guy. I guess...
