Mar 9, 2010
A hallmark of any profession is its body of knowledge, something we have been lacking in PR. That may change with the launch of a new publication, the Journal of Professional Communication (announced at the Canadian PR Leadership Summit). Edited by professors Alex...
Mar 7, 2010
On March 5, about 75 leaders from the Canadian communications industry, representing CPRS, CCPRF, IABC, Global Alliance, College of Fellows, the HCPRA (and yes, Counselors Academy, too) gathered at the Old Mill Inn in Toronto to look at PR today and imagine our...
Feb 19, 2010
Listening. Virtually all communications strategists agree that this is the first step an organization (or individual) interested in social media should take. And that makes a lot of sense. You don’t just barge into a room and loudly take over every conversation...
Feb 10, 2010
It wasn’t that long ago when we called location-based search ‘looking it up in the Yellow Pages’. And a new business that happened to miss a printing deadline would be shut out of a year’s worth of potential finds. Now, when our fingers do the...
Jan 30, 2010
That’s people and programming. And at PodCamp Toronto 2010, the two are inextricably intertwined. For anyone who hasn’t been, the annual event takes place February 20 and 21 at Toronto’s Ryerson University. It’s an energy-filled, somewhat...
Jan 13, 2010
When I worked in publishing, new releases were very important, of course. But of almost equal importance was the backlist – those books that had already been published and had built awareness, an audience, a niche. If your title moved to the active backlist, you...
