Jan 11, 2010
Normally, the question we’d ask is: what are you reading? As in content you’ll hopefully share. And, of course, that’s key. But with the recent announcement that Canada’s largest newspaper chain put itself in bankruptcy protection and with all...
Jan 8, 2010
As most of you know, I taught a social media for PR course at McMaster University last fall. You can read about it here, here, here and here. And now, I’m happy to report that I’m teaching an accelerated business course on SM – also at McMaster. The...
Jan 6, 2010
Happy 2010! It’s hard to believe I’ve been working on my blog for three years now – and I hope you’ve enjoyed reading it and sharing your thoughts as much as I’ve enjoyed writing it. I’ve learned a lot in that time, met so many...
Dec 30, 2009
This holiday, it feels like I’ve been treated to my fiction wish list with new books by two of my favourite authors, Kurt Vonnegut and Philip Roth. Roth’s is The Humbling, a short novel about acting and dying (literally); and Vonnegut’s is Look at...
Dec 24, 2009
…Timing. Yes, that’s the punchline to an old joke but it’s also very true. And for a comic, material (content) is key – but equally important is its delivery (timing). In other words, is your message getting to the people you’re trying to...
Dec 22, 2009
If I can borrow a thought from Gertrude Stein, ‘a spam is a spam is a spam’.And I think it’s safe to say it’s something we all despise.This year, spam has turned seasonal with the proliferation of holiday e-cards. They’re coming fast and...
