Dec 20, 2009
In early September, I wrote about the FDOC (first day of class) for my McMaster social media course. And now – 14 weeks later – we had our final session. And before I start marking (it feels like an arduous task), I thought I’d share a few...
Dec 15, 2009
I think we are. And I say that with complete sincerity. (Pause for the sound of people throwing things.)I actually think our profession has a lot more in common with sales than with marketing.For the record, I grew up in sales. My dad owned a couple of fabric and...
Dec 10, 2009
When I started in PR, I worked in arts and entertainment and called myself a publicist. And I was proud of the title. Then I switched to the corporate agency side and became a PR consultant who practised media relations. It didn’t take me long to realize those...
Nov 22, 2009
At Palette we have a promise (to our clients and ourselves) that our relationships and work will be based on three pillars: simplicity, energy and integrity. It’s at the heart of everything we do. But lately I’ve noticed that for some people and...
Nov 11, 2009
Every November 11, I think of my dad, a WWII veteran and a man with a supreme joy for life. He always shared his wisdom, ideals and opinions (often without being asked), but kept the horror of his war experience to himself. He passed away over nine years ago, and for...
Nov 8, 2009
Well, the social media for PR course I’m teaching at McMaster University is half over (hard to believe) and the students are busy working on their blogs. I’d like to take this opportunity to introduce and welcome them to the online community. Name Blog...
