May 30, 2014
It occurred to me recently that the music I listen to is older than many of the people I work with. Yep, I’m a boomer. And while my taste in pop songs is – let’s call it nostalgic – I like to think of myself as someone open to new ideas and...
Mar 17, 2014
What do you think of when you hear the word PR? Some people say advertising. But most equate PR with media coverage, as in big above the fold articles with eye-catching photos and standout quotes. The industry has many names for that. PR agencies call it media...
Jan 8, 2014
Well, we’re starting 2014 with a polar vortex that swooped in on North America and caused frigid below zero temperatures across much of the continent. The polar vortex is one of the things I’ve learned so far in January. I also learned that a few days ago...
Dec 21, 2013
Tradition is a powerful force (and not just in Broadway musicals). It’s given us many great gifts including holidays, rituals, beliefs… And punctuation. However, tradition can also be a bit clingy. Or we are when it comes to it. You see that a lot this time of...
Dec 14, 2013
I was talking with a seasoned PR practitioner who recognizes she’s not as up to speed on social media as she could be. She was doing some work for a not-for-profit and asked if I had any advice on how they could engage bloggers and influencers. I asked her a few...
Dec 3, 2013
Not too long ago, Greg Satell, a blogger for Forbes, listed several trends he expects the marketing industry to experience in the next decade. I liked his insights and thought I’d try to add a PR industry slant to his predictions. Here are my five. 1....
